u
2025
As part of a design-informed research project, "Walk It Off" is a brand identity for a program that promotes immersion in nature through hiking as a way to support better mental health.
This personal passion project was initially sparked by the importance of men’s mental health and the lack of comfortable spaces for men to open up and come out of their shells, particularly if they feel trapped in routine and their everyday environments.
In context, an array of marketing assets—including interpretive wayfinding signage, posters, and projection mapping installations—would be installed for Melbourne Design Week.