Open House:
Studio Payne Mock Briefing
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2024

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This mock briefing was delivered by Quan Payne: the founder and executive creative director of Studio Payne.

Annually, they complete a brief for Open House, a charity that promotes appreciation for architecture and the city through events like a free, annual weekend where buildings are opened to the public.

This briefing is then to refresh the Open House branding look and feel in 2024: where the premise/CTA was to “rediscover your city”.

My final design was inspired by the dynamics of going and exploring your city: with the initial idea looking at parkour, and the unique ways
that a built structure can be intepreted and interacted with.

However, post feedback, the final result is an exploration of air pathways traveling through buildings, and how this can effect the temperature of a building: therefore effecting the way in which people gravitate to certain areas within a building for their temperature preferences.