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2024 – Ongoing
In this project I worked with Museums Victoria, a state government entity, to work alongside the Museum Members team.
This brief requested the curation an updated contemporary brand extension of the membership program.
This project paved way for an excellent user research experience, working directly with the clients and their sales research team to develop a contemporary solution for the members identity, more specifically, looking closely at market trends, consumer/ visitor behaviour, and patterns in acquisition.